Kalshi isn't just another fintech — it's the first CFTC-regulated prediction market where people trade real money on real events. Their commercial captured the chaotic, larger-than-life energy that defines Florida, and we knew exactly where to put it.
Only in Florida's audience runs on wild local content. When Kalshi's commercial — packed with speedboats, sun, and unapologetic Florida scenes — landed in their feed, it didn't feel like an ad. It felt like home.
Kalshi's commercial was made to turn heads — and on Only in Florida, it found an audience that was already primed to share anything that captured Florida at its most unhinged.
441,000 views. 7,200 shares. 28,700 interactions. In a single post, Kalshi introduced its brand to nearly half a million Floridians who'd never heard of prediction markets — and left them wanting to know more.
Half a million Floridians just watched a prediction market brand own their state — one wild scene at a time.
Evolve Digital — Campaign Insight