Baleària Caribbean
Client
Destination Marketing Florida Travel Guide Instagram Reel · Oct 2024
Baleària
Caribbean
Network @floridatravelguide
Format Collab Reel
Service Destination Marketing
Client Baleària Caribbean
Viral Performance

This reel didn't just perform well — it outperformed the industry average by over 100×.

3.5M+
Views
↑ 100× industry avg
134K
Shares
3.8% share rate
59K
Saves
High booking intent
90K+
Likes
2.6% engagement rate
283K+
Interactions
Total post activity

These numbers
are not normal.

The average branded Instagram reel generates 10,000–50,000 views. A 1% share rate is considered exceptional. This campaign hit 3.5 million views with a 3.8% share rate — nearly 20× the benchmark.

When content this strong lives on an owned media network with millions of highly targeted followers, the results compound fast.

Metric Industry Avg This Campaign
Total Views ~35K 3.5M+
Share Rate ~0.2% 3.8%
Save Rate ~0.5% 1.7%
Total Interactions ~2K 283K+
Reel
90K
134K
59K
View Reel →
3.5M+ Views
The Campaign

Putting South Florida's best-kept ferry secret in front of millions.

Baleària Caribbean — the fastest ferry service from South Florida to the Bahamas — needed to reach a new generation of Florida travelers. Through our Florida Travel Guide network, we produced a destination-style reel that framed Bimini Island as the ultimate local escape.

The content was published as a collaborative reel across both @floridatravelguide and @baleariacaribbean, reaching Florida's largest and most engaged travel audience. It went viral — driving massive awareness, saves, and direct booking intent for Baleària's ferry packages.

01 Destination-style reel filmed to feel organic and save-worthy — not like an ad
02 Published as a collab post across @floridatravelguide + @baleariacaribbean simultaneously
03 Pricing, packages, and booking details woven naturally into the caption
04 Targeted Florida's largest travel community — millions of highly engaged local followers
"

Less than 50 miles from South Florida is the most serene tropical paradise — and we put it on everyone's feed.

Florida Travel Guide × Baleària Caribbean — October 2024